Global smartphone sales data for early 2025 is in. Apple and Android phones split the top ten bestsellers list right down the middle, each claiming five spots.

Apple dominated the first four positions. Its new iPhone 16 Pro Max landed in second place, followed closely by the iPhone 16 Pro in third. The older iPhone 15. now almost two years old, held strong at fourth, showing continued demand. Apple also took tenth place with the iPhone 16 Plus. While the budget iPhone 16e missed the top ten, many expect its full-year sales to beat older SE models.

For Android brands, Samsung led the pack. Four of its phones made the list: the Galaxy A16 5G (the top-selling Android phone at #5 overall), the A06. the flagship S25 Ultra (#7), and the A55 5G. The S25 Ultra, Samsung's highest-ranked model, had fewer days on sale during the quarter compared to its predecessor. Samsung reports the entire S25 series made up roughly one-quarter of its total phone sales during its launch period.

Redmi's budget 14C 4G phone secured the remaining spot, marking the only Chinese Android brand in the quarter's top ten.