Apple’s latest iPhone lineup is now open for pre-order, with the first deliveries set to arrive on September 19. The new models include the iPhone 17. iPhone 17 Pro, iPhone 17 Pro Max, and a all-new iPhone Air.

The standard iPhone 17 features a larger 6.3-inch display with thinner bezels, ProMotion technology, and an always-on screen. It includes a new 48MP ultra-wide camera and an 18MP front camera with Center Stage that can automatically adjust group selfies. Powered by the A19 chip, it offers faster performance and improved scratch resistance with Ceramic Shield 2. The base model now comes with 256GB storage, still priced at $799.

The iPhone 17 Pro and Pro Max introduce a new aluminum design with an edge-to-edge camera system that allows more space for a larger battery. Both models use the A19 Pro chip, offering up to 40% better sustained performance than last year’s Pro models. Battery life is significantly improved across the Pro lineup. A new 48MP telephoto lens provides 4x optical zoom and 8x sensor zoom. Prices start at $1.099 for the 256GB iPhone 17 Pro, while the Pro Max remains at $1.199 for the same storage. A new 2TB option is available for the Pro Max.

The iPhone Air brings a completely new form factor to the series, measuring just 5.6mm thick with titanium edges and Ceramic Shield glass on both sides. It features a 6.5-inch display and uses the A19 Pro chip with a slightly reduced GPU. The device relies solely on eSIM worldwide and includes a single main rear camera along with the 18MP Center Stage front camera. Battery life is expected to be similar to the iPhone 16 Pro. The iPhone Air starts at $999 for 256GB.

Pre-orders for AirPods Pro 3 and the latest Apple Watch models began immediately after Apple’s event. New accessories like the Crossbody Strap and TechWoven cases are also available.

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