Sony has launched its latest flagship smartphone, the Xperia 1 VII, bringing back its signature purple color and combining three core technologies from its Alpha cameras, BRAVIA TVs, and Walkman music players. Priced starting at $1.360. the device targets photography and tech enthusiasts with AI-powered upgrades.

The Xperia 1 VII features a Snapdragon 8 Elite processor, a 6.5-inch high-brightness display, and a 5.000mAh battery. It includes a revamped ultra-wide camera with a larger sensor and a second light sensor for better low-light performance. Sony also partnered with Google to integrate Gemini AI tools, enabling features like “Magic Eraser” to remove unwanted objects from photos and “Search Circle” for quick visual lookups.

For photographers, Sony’s “Xperia Intelligence” system uses AI to track subjects—such as pets, vehicles, or human movement—and automatically adjusts focus. The phone also supports Wi-Fi 7 and offers four years of Android updates and six years of security patches.

Pre-orders begin May 15. with general sales starting May 27. The 256GB model costs $1.360. while the 512GB version is priced at $1.490. The sleek design and advanced camera tools aim to position the Xperia 1 VII as a top contender in the competitive flagship market.

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